I’ve been at the frontier of disruptive new technology before.
And I’ve helped large companies fix real problems at scale. Now I’m doing it again with AI.
Dhruv Goel
Founder & CEO
I started Forge because I noticed a pattern. I saw multiple examples of companies struggling to maximize leverage from AI because they either didn’t understand the technology, didn’t have the time to learn how the newest models, products, or features work, or some combination of both.
This is why I started Forge. I spend my days and nights researching and experimenting with AI in non-engineering workflows so that you don’t have to. I’ve spent over 500 hours piloting different AI tools to cut through the hype and identify what works and what doesn’t.
I’d love the opportunity to show you what I’ve learned, and help you figure out what that could mean for your business.
12+ years across strategy, ops, and AI
The path.
Now
Founder & CEO, Forge AI Advisors
AI transformation for lean teams with 1 to 200 employees looking to leverage AI as a force multiplier.
2025
Various B2B AI Startups
Operating & Advisory Roles
Jumped across sales ops, revops, and product marketing at growth-stage AI companies in healthcare and real estate.
2022–2024
Bain & Company
Consultant
GTM and product strategy for B2B SaaS; commercial due diligence for private equity.
2020–2022
Kellogg MBA
Northwestern · Strategy & Ops intern at Zillow
Full-time MBA at Kellogg with a strategy and ops internship at Zillow.
2016–2020
Uber
Strategy & Ops Manager → Sr. Program Manager
Wore multiple hats across strategy & operations, marketing, customer support, and product operations to scale the US marketplace.
2014–2016
EY
Senior Consultant, Financial Services Implementation
Implementation work for banks and asset managers: process redesign, system rollouts, and PMO execution. Learned that strategy without execution is a deck on a shelf.
Undergrad
UT Austin, McCombs School of Business
BBA, Finance & Marketing
Foundation in corporate finance and go-to-market fundamentals.
What I bring
Strategist’s head.
Operator’s hands.
I've done this before.
I navigated the early, uncertain innings of a transformative technology industry from the inside. That instinct: figuring out what works before the playbook exists, is directly applicable to AI today.
Practitioner, not theorist.
I don't just advise on AI; I build with it. Tools, dashboards, automations, agents shipped into real businesses. Credibility grounded in doing, not presenting.
Strategy + execution.
Strategy-firm rigor combined with years of on-the-ground ops execution. Diagnose at the leadership level, then roll up sleeves to fix it.
Cross-functional fluency.
Operated across product, ops, marketing, finance, sales, and customer support. I know how a change in one function ripples across the others.
Change management as a core skill.
Implementing new technology is a people problem as much as a technology problem. I’ve led cultural transformations and overcome institutional resistance, and I bring that instinct to every AI implementation.
I’d love to help you deploy AI.
Thirty-minute discovery call. No deck. We’ll know if it’s a fit by the end.
Book a Free Consultation →